Complete Story
01/22/2020
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Millcraft Demo Center Open Hours
Source: Millcraft, January 22, 2020
Join Millcraft at their Wide Format Demo Center at 4311 Janitrol Road, Suite 600, Columbus, OH 43228 on January 28th from 9am-2pm!
The January demo days will feature Top Value Fabric materials running on multiple Mimaki presses. Get up close and personal to learn about the wide array of opportunities and choices you have.
Why visit?
• Watch the Mimaki UCJV300 in action, including its dye sublimination transfer process as well.
• See a wide variety of Top Value materials and substrates live and on press throughout the day.
• Talk with Millcraft wide format material and equipment specialists.
Walk-ins are welcome, but in order to best service you, please pick a window of time so we are adequately staffed.
To book your spot today, email justask@millcraft.com.
10 BRANDS THAT LAUNCHED PRINT MAGAZINES IN 2019
Print isn't dead for branded content, with tech players showing it special love
Source: Jack Neff, AdAge, December 24, 2019
Think print is dead? Well, not as long as content marketing lives.
Joe Pulizzi, CEO of the Content Marketing Institute, says print is far from dead for brand specialty publications and believes more brands should buy magazines and content producers struggling to make it on their own. He says the shuttered Grantland, a sports and pop-culture blog, was a missed opportunity for a brand like Nike or Under Armour.
Regardless of how it’s done, brand print magazines are a trend with some momentum. The following brands have launched print magazines in just the past couple of years. While some date to 2017, the first five launched in 2019.
Sir Kensington’s
Unilever, marketer of Hellmann’s, launched Sandwich magazine to support its other mayonnaise brand, the upstart Sir Kensington’s. The premier edition, via TCO, London, is a deep dive into the BLT.
Callaway
The golf gear brand recently launched Pivot magazine, whose cover price is $10.
REI
The outdoor brand this fall launched Uncommon Path, distributed to members and in its 155 stores.
