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06/13/2019

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Pantone Unveils Three New Color Tones Based on How Coral React to Climate Change

Source: Jessica Stewart, My Modern Net, June 4, 2019

When Pantone announced Living Coral as the 2019 Color of the Year, many were quick to point out the irony given the dire situation of our oceans. Over the last 30 years, 50% of the world’s coral reefs have been lost, stripping us of a valuable ecosystem. Now, Pantone, Adobe Stock, and non-profit The Ocean Agency have come together to draw attention to this plight with Glowing Glowing Gone. For this campaign, a set of three colors matching the fluorescent tones coral give off just prior to death have been released to the public.

This phenomenon, known as coral fluorescence, is the species’ “last line of defense” before succumbing to bleaching and was captured in vivid detail by The Ocean Agency when filming their award-winning 2016 documentary Chasing Coral. “Only a handful of people have ever witnessed the highly visual spectacle of corals ‘glowing’ in vibrant colors in a desperate bid to survive underwater heat waves,” says Richard Vevers, founder of The Ocean Agency. “Yet this phenomenon is arguably the ultimate indicator of one of our greatest environmental challenges—ocean warming and the loss of coral reefs.”

Glowing Glowing Gone

The incredible blue, purple, and yellow tones radiate color, but while beautiful to look at, they’re also a striking reminder of what’s at stake. In curating a collection based around Glowing BlueGlowing Purple, and Glowing Yellow, Adobe Stock is once again reminding the public of how great design can also have a social impact. That impact has already been felt from the time of Living Coral’s announcement as Color of the Year. The buzz generated around the issues with coral shows how deeply connected nature and color are and how certain colors are able to evoke strong feelings.

“Living Coral is naturally exquisite, but ironically, it is the illuminating glow radiating from the dying coral that is demanding our attention,” says Laurie Pressman, VP of the Pantone Color Institute. “It is as if the corals are sending a color-coded SOS that says, ‘Please look at me; I need you to notice before I slip away.’ In that sense, these incredibly vibrant colors could be considered the colors of the climate crisis.”

Glowing Glowing Gone’s challenge to creatives is to use these colors, as well as Adobe Stock Images by The Ocean Agency, as a call to arms. By subtly reminding the public of what we risk losing, the hope is that this heightened awareness will provoke change. To that end, they’re asking creators to share their work using the hashtag #GlowingGone.

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Bored Yet?

Source: Master Printing Group, June 11, 2019

As the summer sun sets on Cleveland and the children tuck their books away for a brief snippet of time, something unfamiliar may begin to creep into the minds of people.  That sense of apathy, emptiness and frustration may begin to take root when you become sick of the grill and pool parties and the sky opens up on you.  What is this feeling, you ask?  While many are familiar with boredom and embrace it at times, we know that you are a go-getter.  So what can you do when the rain laps at the window and you are stuck inside, itching to put back on your flip-flops and frolic in the sun again?  Why, something with paper, of course!  You can always do something cool with paper.

It is hopefully a well-known fact by now that paper is made from trees.  For those of you that lack a mechanical mind and just can’t seem to wrap your head around the fact that something that’s tall, covered with bark and leaves, and that contains sap on its insides can be turned into the dry, flat, and white sheet that we know as paper, we are here to assist you.  The process starts with the fiber inside of wood called, cellulose.  Cellulose is stuck together by a glue-like substance called lignin.  Once this substance is removed and the cellulose separated, the paper making process officially begins.  This occurs when a tree is cut down, generally by a bulldozer and that tree is ground up to create pulp. This pulp contains lignin and cellulose in need of separation which most often occurs via chemical pulping or kraft.  During this process, “Chemicals are used to separate lignin from the cellulose fibers, leaving a pulp mixture that can make stronger papers.  Depending on what type of paper is desired, the pulp mixture might need to be bleached to create whiter paper. Papermakers use a variety of chemicals to bleach pulp to the color they want.  Once the pulp is ready, it is then used to make paper in a process that is quite similar (in the basic actions) to the process first used by the ancient Chinese more than 1,900 years ago. Because the pulp mixture is so watery (sometimes as much as 99 percent water!), the cellulose fibers need to be separated from the watery mixture.  Huge machines spray the pulp mixture onto moving mesh screens to make a layered mat. The mat of pulp then goes through several processes to remove water and dry it out. Finally, the mat is run through heated rollers to squeeze out any remaining water and compress it into one continuous roll of paper that can be up to 30 feet wide.” 

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Again, we know boredom is creeping back in on you as you think of all the mundane ways in which paper is used, so below are some cool things to do with paper along with links to the steps.  Whether you are a teacher, parent, or bored paper enthusiast, check these out to pass the time with one of the world’s best and most renewable resources.

  1. Paper Airplane
  2. Fold-Book
  3. Origami
  4. Fans
  5. Bookmark
  6. Hat
  7. Puppets
  8. Lanterns
  9. Decorations
  10. Boat
  11. Football
  12. Paper Mache

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The Printing Industries of Ohio • N.Kentucky Employment Exchange Report

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Northern Council Meeting

August 8, 2019
10:00AM-1:00PM

Admiral Products, Inc., 4101 West 150th Street, Cleveland, OH 44135


Central Council Meeting

August 15, 2019
10:00AM-1:00PM

88 Dorchester Square, Westerville, OH


Young Professionals Happy Hour

August 15, 2019
4:00-6:00PM

Land-Grant Brewing Company


Southern Council Meeting

August 22, 2019
7:30-10:00AM

Cornerstone, 2101 Florence Ave. Cincinnati OH 45206


2019 Leadership Conference & Golf Outing

September 15-17, 2019

Quest Conference Center, Columbus, Ohio

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