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04/11/2018

USPS Approves Clear Envelopes for Automation Rates

 

Source: PI World, April 6, 2018

MARYSVILLE, Ohio - April 6, 2018 - EnvyPak, America's No. 1 Clear Envelope Manufacturer, announces an innovative, patent pending, clear plastic envelope format that can reduce postage for marketers by as much as 57%. EnvyPak recently received a monumental ruling from the United States Postal Service specific to this new clear envelope which utilizes EnvyPak's proprietary manufacturing technology. 

The groundbreaking invention is the first clear plastic envelope to ever receive automation rates for letter size pieces with no surcharges. 

"This is a big deal, many clients will see hundreds of thousands of dollars in annual postal savings," shares Sean Bannon, Business Development Manager. "Demand for clear envelopes with a high-end look and feel has grown significantly over the past several years. Until now, marketers have only had one option - to pay higher postage vs less impactful traditional alternatives." 

Working closely with the Pricing and Classifications Division, EnvyPak has spent over 10 years developing a clear envelope that meets USPS automation specifications. With this recent ruling, EnvyPak can now offer a solution that enables the processing of unique direct mail more efficiently, thereby reducing postage costs. 

"They have done a great job of promoting direct mail innovations through their "Irresistible Mail" initiative and to my knowledge, this is the first and only plastic envelope to gain approval from the USPS," says Bannon. 

America's most prestigious brands will continue to look to EnvyPak for high-impact, innovative direct mail solutions that rise above mailbox clutter and drive ROI. The new format reduces mailing costs which will result in even higher ROI. At the same time, it opens doors for marketers who before found higher postage to be a significant challenge.

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