Graphic Media Alliance

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Ohio State Fair/L&M Conference/Golf

Program At-A-Glance

Visit the Fair...Stay for the Conference

2011 Ohio State Fair: July 27 - August 7, 2011

2011 L&M Conference:  August 7 & 8, 2011

2011 Golf Outing:  August 9, 2011


Click here for activity prices and to register.

Sunday, August 7th, 2011


Visit the Fair . . .

Printers’ Day At The Fair

Join us for a FREE day at the Ohio State Fair!  All printing industry employees receive free admission while their family members get in for only $2.00.  Visit our booth in the MarketPlace and stop by the Cardinal Picnic shelter between 1:00 p.m. and 3:00 p.m. for some shade, fellowship and a picnic lunch.

. . . Stay For The Conference

PIEF Reception and Hospitality Suite

7:00 p.m. to 9:00 p.m.

After spending the day at Printers' Day at the Fair, you’re invited to “…Stay For The Conference” by celebrating the future of graphic imaging!  Join conference participants, along with graphic communications students and their parents as we recognize new and renewing PIEF Scholars.  Our speaker for the evening will be Jim Schultz, Chairman of the Board, President and CEO of Great Lakes Integrated in Cleveland.  Jim is the third-generation Schultz to take the helm at Great Lakes Integrated. 

Last year's presenter at our Scholarship Receiption was Kostika Radivoj (Koz), also from Great Lakes Integrated.  Koz came to Great Lakes right from a Career Tech background and attended the Cuyahoga Community College with a Graphics Arts Council scholarship.

This reception is merged with the conference Hospitality Suite.  Refreshments will be served along with heavy hors d’oeuvres.   Each of our new PIEF scholarship winners will be introduced.


Monday, August 8th, 2011


Special Pre-Conference Session

strategy for the future: grow, merge, sell
Stuart Margolis, MargolisBecker

7:30 a.m. to 8:30 a.m. 

The future of you company depends on the strategy you set in place today.  A successful career in the printing business can happen in various forms with favorable outcomes.  Whether goals include in-house succession, mergers, or company sale, a well-thought out plan is critical.

In this session we will cover:

  • Improving the value of your business;
  • Estate tax valuation methods;
  • Learning to think like the future leader or buyer of your business;
  • Case studies of printing company valuations;
  • Determining your goals and objectives; and more.


Opening Keynote Presentation:

Life with Print
Daniel Dejan, Sappi Fine Paper

8:30 a.m. to 9:45 a.m.

Integrated Marketing, Multi-Channel Distribution, Social Media/Networking are a few of the many descriptors currently used to describe the new business models being implemented by advertisers, marketers and media strategists. Our consumer society is abound with new devices, many hand held, as primary sources for communications and intra-connectivity which leads traditional, legacy medias such as television, radio and Print to ask the larger questions ― Where do we fit in?   Is Print truly a waning media?   Is it being replaced by disruptive technology? 


General Session:

Integrated Printing
Julie Shaffer, Printing Industries of America

9:45 a.m. to 11:00 a.m.

Integrating print with other media can enhance a company’s product offering and build new revenue streams. While many companies have been changing their names and some propose that commercial printers transition to a "marketing service provider", the fact is that they do print and more often than not, the income from print is what keeps their doors open.

So integrated print is really the business model of the future, where we marry what we know very well with new communication channels.  We tie it all together with web-based management systems so that we become in integrated part of the marketing or publishing supply chain. 


Morning Breakout Sessions 

1.    Enhancing Sales to the Creative Community
       Daniel Dejan, Sappi Fine Paper

11:15 a.m. to 12:45 p.m.

An interactive workshop discussing the benefits of mentoring and education, consultative selling, team selling and suggestions for providing useful, practical and tangible value-added products and services as a part of your company‘s value proposition to become a “business asset” as opposed to a “vendor” to customers.

2.    using linkedin as a sales tool
       Julie Shaffer, Printing Industries of America

11:15 a.m. to 12:45 p.m.

Over 85 million people use LinkedIn — odds are you’re one of them. But do you know how to use it as something other than an online Rolodex? LinkedIn is one of the best free web-based prospecting tools out there and most users only scratch the surface of what you can do with it. In this presentation, we’ll share some simple yet powerful techniques to take advantage of the sales prospecting features of this popular social networking platform.



planned visit by U.S. Senator Rob Portman

12:45 p.m. to 2:00 p.m.

Senator Portman will join us to talk about issues of interest in Washington, and pending legislation that affects the printing industry.


Afternoon Breakout Sessions

3.    Profit Optimization: A Printers’ Guide to Profits 1-2-3 
       Stuart Margolis, MargolisBecker

2:00 p.m. – 3:30 p.m.

A special presentation for owners and their top management team responsible for optimizing performance of printing firms.

What we will cover:

  • An owner’s critical objectives for success;
  • Metrics to monitor between different reporting periods when the  size of your firm is changing;
  • Important metrics to use in measuring performance;
  • How to use critical information and benchmarks;
  • Corrective measures to take when you’re not making the mark; and more. 

4.    Enabling a digital sales force & marketing
       raj garg, xerox

2:00 p.m. to 3:30 p.m.

Learn how to compliment your current offset and analog business and get your sales force to embrace digital printing.  Learn about customers who have made the transition from printing companies to digital marketing service providers.

In this session you will hear more about:

  • Building and managing an effective, successful digital sales force;

  • Understanding your customer's requirements and build a sales structure to meet those needs;

  • Strategies, best practices and worksheets to help you and your managers lead a successful digital sales force; and more 

5.    marketing is changing ... so is printing
       Rick mazur, kodak

3:45 p.m. to 5:15 p.m.

What is driving change in the marketing world today?  How are digital technologies affecting the marketing mix, the media mix, including traditional printing?  In this presentation, we will look at these aspects of the marketing and advertising business and see what the trends are for printing and digital media.  We will take a hard look at how the media mix drives results.

We will look into changes in new and old communications trends, including:

  • Personalization;
  • Data Analytics;
  • Purl Campaigns; and much more

Join us as we explore how Marketing is changing and how print is changing it.


 6.    customer relationship management
julie shaffer, printing industries of america

 3:45 p.m. to 5:15 p.m.

Customer relationship management (CRM) is a widely implemented strategy for managing a company’s interactions with existing clients and sales prospects. Many sales-focused businesses are investing in CRM systems and print is no exception. This session will review a number of the CRM systems on the market (based on a study published by the Digital Printing Council of Printing Industries of America) and cover how to get started using one for your business

Grand Ceremony

6:00 p.m. to 9:00 p.m.

The Print Excellence Awards is better than ever this year!  This gala event is the culmination of our regional awards ceremonies and will bring together the winners of those events to recognize the best in each category and ultimately the Best of Show in each of four divisions. You’ll also see the Rising Star and the Judges’ Awards presented.  Bring your artistic eye with you as you’ll once again have the opportunity to choose this year’s Grand Ceremony People’s Choice Award.  You are invited to this wonderful evening showcasing the very best in our industry! 


Tuesday, August 9th, 2011

Sixth Annual Printing Industries of Ohio •
Golf Tournament

9:00 a.m. Shotgun Start
Four-person Scramble

This year, our popular golf tournament, once again sponsored by xpedx, will be moving to one of Ohio’s newest clubs, NorthStar Golf Club in Sunbury, just a short 15 minute hop north of the 270 loop off I-71. This 18-hole championship golf course boasts a unique design inspired by the courses that have challenged the multiple PGA Tour event-winner and course designer, John Cook, during his outstanding career. Imagine a course so strategically designed, it will challenge the area's most accomplished players, but is flexible enough to offer the average player an exhilarating and enjoyable playing experience. 

The Course...

  • John Cook designed 18-hole, 72-par course

  • 351.3-acre course measures 7,531 yards from the pro tees, making it one of the longest in Ohio.

  • 5 separate sets of tees on each hole

  • 40 sand traps, 21 ponds, 3 creeks, and extensive woodlands

This full-day tournament brings vendors, printers, paper merchants and suppliers together to enjoy a beautiful day of golf, contests, prizes, a buffet lunch and awards. There will be prize holes and a chance to win a NEW Nissan 370Z in our hole-in-one competition.  This fun-filled industry event is the perfect opportunity to meet new business contacts or treat your customers and employees to a fantastic day on the links.

You’ll enjoy being a part of this year’s tournament.  Call or fax in your foursome to the Association office today or we can pair you with other golfers.

Golf Tournament sponsorship is an easy way to build brand recognition on the course!  We have affordable sponsorship options to fit every budget and sponsorship allows premier exposure to over 120 industry golfers!  Call the Association office for more information. 


Registration                       8:00 a.m. to 9:00 a.m.

Shotgun Start                    9:00 a.m.

2:00 to 3:00 p.m.               Buffet Lunch and Awards


A block of rooms has been reserved at the Fairfield Inn and Suites Columbus/Polaris, just steps away from the conference site at Quest Business Center.  The special room rate is $99 per night (plus all applicable taxes). Contact the Fairfield Inn and Suites Columbus/Polaris at 614-568-0770 before 6:00 p.m., July 14, 2011 and ask for the Printing Industries of Ohio • N.Kentucky group code of G1413.


Click here for activity prices and to register.


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