Dates: Tuesday January 16, 23, 30 and February 6, 13
Time: 12:00 pm - 1:00 pm
Cost: $149 for members
Location: Zoom (Links to be provided closer to class date)
Host: Kelly Mallozzi
Embark on a transformative journey through a comprehensive 4-session workshop designed to empower sales professionals with cutting-edge strategies and tools in the dynamic landscape of sales enablement. In this immersive program, participants will delve into the core principles of sales enablement, gaining insights into optimizing processes, enhancing collaboration, and leveraging technology for success.
Session 1, January 16: Foundation of Sales Enablement
Establish a solid groundwork by exploring the fundamentals of sales enablement, including its pivotal role in aligning sales and marketing efforts. Learn to identify key buyer personas and create targeted content that resonates, setting the stage for effective engagement.
Session 2, January 23: Hiring, Onboarding and Developing Sales Talent
Defining sales roles, crafting job descriptions, onboarding checklists and a comprehensive plan to develop your sales talent will all be covered in this interactive session, with homework and feedback from the group and the facilitator.
Session 3, January 30: Strategic Sales Communication
Master the art of compelling communication as we delve into creating impactful sales messaging. Participants will hone their skills in crafting persuasive narratives, handling objections, and tailoring communication styles to diverse audiences.
Session 4, February 6: Measuring Success and Continuous Improvement
Wrap up the series by understanding available technology (CRMs), key performance metrics and a management blueprint for continued improvement and long-term sales and marketing success. Participants will be equipped with a comprehensive toolkit to navigate the ever-changing sales landscape, driving success and exceeding targets.
Session 5, February 13: Review of Key Takeaways & Action Items