08/05/2020
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Elevate Print
Are you ready to take print marketing, print sales, print applications and the print industry to the next level?
Raise Your Game
Raise The Industry
ELEVATE PRINT will take place August 25-27 from 10am-2pm daily.
We are thrilled again to partner with with Deborah Corn to bring you another of her incredible presentations! It is time to take print sales, print marketing, print media and the print industry to the next level. Elevate Print is about raising the bar in all ways - sales, services and opportunities.
Foliow the links below for a flyer for each speaker.
August 25:
10:00 am - Deborah Corn presents What's Next
The Great Restart
Source: Bob Lindgren, The Management Guys, August 3, 2020
Sales Challenges and Opportunities
Video for sales is crucial in the Coronavirus economy.
The videos don’t have to be expensive, scripted or produced. Simple, genuine, human-centered webcam and smartphone videos are a transformative opportunity for connecting and communicating with your potential new customers in today’s times. They’re the next-best thing to being there in person, and they don’t even have to be delivered on jump drive. Email is best due to the powerful analytics available.
- Be Relatable. Smile and relax. Let your unique personality come through. It’s about connecting through the camera. Remember, you’re answering our built-in social need for face-to-face human contact.
- Lighting Matters. Overhead lighting is the worst. Instead, invest in three soft light sources: two behind your webcam (one on the left and one on the right) and one right behind you. Then just shut off the overhead lights. You can spend less than $200 and get what you need.
- Get Personal. Find ways to incorporate details about your prospect into your video, especially on the first still image your prospect sees before clicking on your video. Plant this personalization throughout the video with at least one of these moments at the beginning, one in the middle and one at the end to reward those who make it all the way through.
- Be Conversational. Don’t read a script. Know what you want to say and deliver it as if you were sitting across the table from your prospect. It doesn’t have to be perfect, but it needs to be authentic.
- Brevity Matters. Don’t make your videos too long. Aim for somewhere between 30 and 60 seconds and make at least 75 percent of the video about them, not you.