Graphic Designer

Gilson

OBJECTIVE: As a member of the Gilson Tonic department, the Graphic Designer will support a full suite of graphic design services for a range of clients across diverse industries, and be involved in the development of brand identities, digital marketing and content creation, photography and video, packaging and retail POP display solutions, literature and collateral program designs, trade show booths, and direct mail campaigns.

SUPERVISOR: Position reports to the Director, Marketing & Design

ROLES AND RESPONSIBILITIES:

Collaborate with account and project management teams to understand project requirements, client objectives, and target audiences to conceptualize and develop design solutions that align with clients’ brand identities and communication goals
Create captivating and engaging visual content for various mediums, including print collateral, packaging, digital assets, social media graphics, email campaigns, websites, and more
Participate in brainstorming sessions, contributing fresh ideas and innovative design concepts to effectively address clients’ design challenges
Take ownership of the design process from ideation to execution, ensuring high-quality deliverables within established timelines
Remain updated on industry trends, emerging technologies, and design best practices to enhance the team’s creativity and design capabilities
Adapt and tailor designs to suit the unique needs and preferences of different clients and industries, while maintaining a consistent level of excellence in design
Collaborate with cross-functional teams, including account managers, project managers, copywriters, and outside resources, to ensure seamless project execution and successful client outcomes
Review and revise designs based on feedback from clients and internal stakeholders, with an emphasis on continuous improvement and client satisfaction
Manage multiple projects simultaneously and prioritize tasks effectively to meet project deadlines and client expectations
Ensure brand consistency across all client deliverables and adhere to established brand guidelines when applicable

REQUIREMENTS: To successfully perform this job, an individual must be able to fulfill each role and perform each responsibility listed above. The following qualifications are representative of the education and training, experience, knowledge, and skills required.

EDUCATION & TRAINING: Bachelor’s degree in graphic design, visual communications, or related field

EXPERIENCE:

proven experience in graphic design with a strong portfolio showcasing a diverse range of design projects and styles
Proficiency in industry-standard design software, including Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.)
Experience working in a fast-paced, deadline-driven environment with the ability to manage multiple projects simultaneously

ATTITUDE:

Demonstrated ability to work both independently and collaboratively in a team environment
A passion for design and a desire to stay updated on the latest industry trends and innovations
Flexibility and adaptability to adjust design approached based on client preferences and project requirements

KNOWLEDGE AND APTITUDE:

Solid understanding of design principles, typography, color theory, and composition
Knowledge of abilities and limitations of Adobe Creative Cloud applications
Other software programs or processes as directed by management

SKILLS:

Communicate effectively with people from varied abilities, backgrounds, and cultures
Creative thinking and problem-solving abilities with a keen eye for detail
Present information verbally and explain design concepts to clients and team members

LEADERSHIP SKILLS:

Build effective working relationships with others
Make decisions and solve problems in conjunction with the project managers and management
Prioritize project responsibilities, organize tasks, and follow tasks through to completion

Resumes should be sent to HR@gilsongraphics.com.

Gilson
2000 Oak Industrial Dr. NE
Grand Rapids, MI 49505

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