Complete Story
03/14/2011
PROCOM Management Group
PROCOM Management Group has been serving the graphic arts industry for over two decades. Members may already be familiar with the Customer Satisfaction Studies offered to Printing Industries of Ohio • N.Kentucky members at a discount. Now available are PROCOM's newest offerings—the Competitive Market Study and the Market Potential Analysis.
The Competitive Market Study helps you gain knowledge about your competition, the competitive landscape of your particular geographic area, as well as the market perception of your company. This study helps you increase the effectiveness of your sales and marketing dollars by allowing you increased knowledge of your marketplace.
The Market Potential Analysis provides information on potential new markets or new service offerings. It gauges the market acceptance of your proposed new product or service, and the acceptance of your organization in a new geographic market. You gain individual feedback and insight. Information on your competition is also provided. All this data provides you with a detailed "background check" so you can make an informed decision about expansion.
