Complete Story
05/27/2020
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PRINTING United Alliance and NAPCO Media COVID–19 Print Business Indicators Survey
Source: Andy Paparozzi, PRINTING United Alliance, May 28, 2020
In today’s unprecedented business environment, basing decisions on facts has never been more important. In the weeks and months ahead, reliable industry business indicators will be essential for monitoring what’s happening in all printing industry segments—from commercial to sign and display to packaging to apparel decorators to functional printers. The combined PRINTING United Alliance and NAPCO media research teams invite you to join their industry-wide initiative to measure key business indicators by taking a 3 to 5 minute survey. This is the second survey of our initiative, and all results collected will be kept strictly confidential and reported in the aggregate.
This essential initiative will provide key and ongoing benchmarks to help providers of print and specialty graphics optimize decision making in unprecedented economic conditions. The research will provide:
- The most up-to-date indexes of business indicators to show how the industry is reacting to the economic environment.
- Analysis of these indicators.
- Actions organizations are taking to protect their companies from the effects of the COVID-19 crisis.
Your participation is vital to documenting how the industry is responding. The results of the research will be published on the PRINTING United Alliance and NAPCO Media websites. In addition, participants will have the option to join our business panel and contribute to the research on an ongoing basis. Companies that join the panel will receive exclusive in-depth analysis reports (not made available publicly) of our COVID-19 research findings.
The research will measure indicators in the following segments:
- Commercial printers
- Package printers/converters
- Graphic and sign producers
- Apparel decorators
- Functional printers
Four Reasons Why Your Business Still Needs Print Marketing in 2020.
Source: CoFounder, May 1, 2020
If you’ve ever thought that digital and social marketing was a good substitute for print marketing, think again. Even in 2020, print marketing is vitally important for businesses of all sizes to communicate their message to your audience.
A case for the generation gap
Print and mail marketing is still a great way to reach many sectors of the market, especially with more and more young people (Generation Z and Generation Alpha) becoming immune to online ads or installing adblockers and declining ad cookies. Print has the unique ability to be a physical connection between you and your audience.
Here are four reasons why you need to invest in print marketing for your business to thrive.
1. Print appeals to the senses
Human beings are inherently sensory animals. We like to listen, look, smell, and feel our way around the world. Viewing content behind a screen doesn’t allow for the same connection as a physical brochure, flyer, or card does.
Studies have shown that, despite e-readers and tablets being incredibly popular, sales of physical books are still as high as ever, and when a business invests in their print marketing (using luxury papers, interactive images, and engaging copy, etc.) customers feel like they are being treated to something special -not just a generic digital ad invading their time.
