Complete Story
01/18/2019
The Changing Landscape of Commercial Printing in 2019
Source: Andrew D. Paparozzi, Printing Impressions, December 2018
In terms of overall business conditions, expect 2019 to look a lot like 2018 for the commercial printing industry. Sales (all sources) will grow 1.5%-2.5%, to $87 billion, after growing roughly 1.7% this year, according to SGIA. And the intense pressure on margins will continue — created again by tight paper markets, tight labor markets, excess capacity and rising tariffs.
But there’s a lot more to commercial printing’s story than overall business conditions. There’s also ongoing change in what a commercial printer is and does — structural labor shortages; print’s changing role in communication; personalization, integration and interactive/mobile; and the realities of diversification.
