04/18/2018
Also in the News...
The Digital Technology Council (DTC) continues their series with this webinar:
The Value of Digital Print Enhancement - April 25th
When: April 25, 2018 2:00 pm to 3:00 pm
Fee: FREE for Members, Non-members: $39
Host: Graphic Arts Association, Trevose, PA
This webinar is for owners and senior managers seeking a way to shrink cost, reduce cycle time, increase capacity and put more money in the bank without making investments in equipment or staff.
The session will address the growing trends of digital 2D/3D texture & foil embellishments to generate new business opportunities, strengthen customer relationships, expand application revenue streams and add value & profit to existing print jobs.
About the presenter:
Kevin Abergel, MGI Vice President of Marketing & Sales, is an expert digital printing technology strategist and a featured speaker at many international printing industry and trade association events. He has led the worldwide implementation of the Konica Minolta/MGI global alliance on a country-by-country basis by working with both the Konica Minolta executive management team in Tokyo and numerous Konica Minolta national business unit leaders in regional markets.
Under Kevin’s leadership, MGI has achieved revenue double-digit growth rates and has established worldwide market leadership in the digital print enhancement sector with the renowned global brand of JETvarnish 3D Series embellishment presses. In addition to his current executive marketing & sales duties, he is also helping to develop a shared business strategy for MGI & Konica Minolta to lead the marketplace in future directions with advanced digital technologies such as Intelligent Inks, Printed Electronics and Smart Packaging applications.
Read more about the webinar or register here.
Webinars are a valuable training tool and are provided as a FREE education resource to association members. Popular topics include sales and marketing, implementing social media, and aspects of lean manufacturing. Recordings are also made of these webinars for members who cannot participate in the webinar itself.
If you have suggestions for future DTC webinars, contact your BDD or the state office at 888-576-1971. We are interested in learning about your suggestions for future DTC offerings.
To better serve Association members on technology issues, Printing Industries of Ohio • N.Kentucky has partnered with other PIA affiliates to launch a new program – the Digital Technology Council (DTC). The DTC will be the Association's opportunity to address the latest technology in our industry to ensure that members have access to new, exciting tools and resources helping to shape the future of print.
Try a Notebook Instead of a Laptop
Source: Paper + Packaging Board "Pulp Magic" Blog, April 3, 2018
College professors are growing weary of laptops in classrooms. It’s been a while since I sat in a college lecture hall but apparently nowadays students are typically staring at a screen instead of a blackboard and the view from the podium is of a sea of faces bathed in flickering bluish light.
“I got really tired of seeing them out there on their laptops doing something other than pay attention to me,” a University of Kansas professor told The Wall Street Journal after she banned laptops. Others such as Georgetown and UC Berkeley have followed suit and keeping computers out of lecture halls.
But there’s a problem with this trend – students increasingly do not know how to take notes in cursive script. Kids entering college these days are part of the first generation of Common-Core students who were never taught to write in cursive and haven’t acquired the skills to take notes by hand.
But by banning laptops, lecturers may be doing students a big favor. Studies show that relying on an electronic device for note taking can negatively impact your ability to retain and understand information. Experiments at Princeton and UCLA showed that students using laptops for note taking in a lecture vs. those using pen and paper scored substantially lower on a standardized test of the information they heard.
Why? There are several theories.
One is that because students can type faster than they can write, the lecturer’s words “flow right past the students’ typing figures without stopping in their brains for substantive processing. ” As a result, the laptop note takers basically transcribed the lecture while the students writing by hand had to make decisions about what was important and what could be ignored. Their notes were succinct and included only the most salient points. The reason is that writing by hand on paper requires you to synthesize information and make sense of it. That’s a higher cognitive function than simply listening and typing.
Read the full article, including the three brain processes incorporated in writing by hand.
RGB or CYMK
Source: PIASC's Weekly Update, February 5, 2018
In Photoshop, is it best to color correct images in the RGB or CMYK color space?
Many creatives will convert images to CMYK first and then try to color correct images. The most common reason for this is that they want to see what colors will be lost when converting from the larger RGB gamut to the much smaller CMYK gamut, then make color adjustments to compensate for the colors that are impacted.
Correcting images in the RGB color space will always yield the best results, mainly because you’re working with a much larger gamut, and unlike the CMYK color space, you have not generated the black separation.
Photoshop has a tool that shows an on-screen preview of what the image is going to look like when it’s converted to CMYK while working in the RGB color space. Simply select View > Proof Colors.
This gives you the best of both worlds: The image remains in the RGB color space with the full gamut of colors for correction, while an on-screen preview shows what the image will look like when it’s converted to CMYK.
'Hey' Email Greetings See a 64% Response Rate
Source: Target Marketing, March 13, 2018
Hey, email marketers. How’s it going?
Would you respond to an email marketer greeting you like that? Well, 64 percent of consumers did so, finds research highlighted yesterday in Inc. One caution: Referring to the original source of the findings shows this is definitely not a B2B marketing situation.
So your parents were right, “hay” may be for horses — although B2B marketers do use the greeting once they talk to prospects. So perhaps the key to remember here is the research shows “hey” greetings see the best email response rates — 64 percent — after there’s an accepted informal situation.
Jeff Haden writes in Inc.:
While you might think that a five to eight-point swing in response rate between "Dear" and the combo of "Hey" and "Hi" isn't significant, think again. If changing your greeting results in nearly one more out of 10 people responding to your emails — whether you're cold emailing, trying to connect or simply asking a friend for a favor — it's definitely worth it.
Haden and the original research point out that it’s far better for emailers to include a greeting than not:
- Hey: 64 percent
- Hello: 63.6 percent
- Hi: 62.7 percent
- Greetings: 57.2 percent
- Dear: 56.5 percent
- All emails: 47.5 percent
A quick perusal of all of the branded email marketing I received yesterday (and it’s a lot — I write about marketing) showed every single one with a call to action to purchase goods and services simply greeted me with the brand logo rather than “hey,” “hello” or “dear” in the message.
Read the full article.
The Printing Industries of Ohio • N.Kentucky Employment Exchange Report
Just a reminder. If you’re looking for new employees for your firm, check out the Association's employment links, including the Job Bank. Job seekers can post their resumes at no cost. Employers can review resumes for free or list their job openings for a small fee.
Check out the Association's Employment links.
