Complete Story
01/19/2017
Choose Print at Six
Source: PIASC, Weekly Update, December 12, 2016
Not that many years ago, we proudly pointed to the fact that print was everywhere. It was hard to find any aspect of our personal or business life that didn’t use print. When the new millennium began in 2000, we were delighted to find an almost universal agreement that the invention of printing with movable type by Gutenberg in 1440 was the “Invention of the Millennium.” But, at about the same time, the internet became bigger and better. The world began to think that print was that 15th century stuff— it was yesterday’s lunch. In darker moments, so did we. We were also assailed by folks who thought that using paper was destroying trees and polluting the planet with waste— that electronic was pure and modern.
The PIASC Board of Directors thought about these realities and resolved that it was time that print spoke up to the world. Thus, Choose Print was born in 2011.
Its mission was to bring the truth about the communications power of print and its pristine environmental credentials to the designer and print buying community. Since then, we've spent more than a half million dollars supporting our presence at designer trade shows, mailings to business decision makers, and the creation of a massive database of facts about print that is available for you to use to educate your clients about the power of print.
Choose Print has now been endorsed by Printing Industries of America and its 24 Affiliated Associations throughout the United States and Canada.
Its efforts have been joined by Two Sides, a worldwide campaign to fight misleading business advertising that justifies electronic communication by saying that it’s “saving trees” The tools of Choose Print should be in your sales tool box as your clients and prospects need to know the essential part that print must play in any marketing campaign. They need to know the visual power of print with its cutting edge tools of personalization, color and tactility. The tools and more are at http://www.chooseprint.org/.
