Complete Story
10/01/2015
Paper & Packaging Board Campaign
Paper & Packaging Board Campaign Update
Campaign By The Numbers
To date, the campaign has garnered 813.1M impressions. From campaign launch to date, 1,931,067 total engagements. (Impression = views. Engagement = actions such as re-tweet, share, like)
Earned media garnered over 1,550 placements in the first two months for 282.9M impressions.
Highlights to date:
- 8,000+ Facebook followers
- 1.4M+ Facebook video views
- 500+ YouTube subscribers
- 1.56M YouTube video views
- In July, "Getting to #30" video of the campaign commercial on Facebook went viral, with 66% of its views coming from viral users (meaning someone watched it because a friend liked or commented on it, or shared it).
-In August, editorial coverage on American Military News featuring the embedded "Letters to Dad" spot drove 90% of this spot's YouTube views for the month.
-BuzzFeed posts in August resulted in 94K views, performing 50% better than BuzzFeed's average post performance.
The videos are all on their website: http://www.howlifeunfolds.com/ Click “Load More” at the bottom of the screen to see them all. Look for these three main videos: Letters to Dad, Getting to #30, and Fish Out of Water.
